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6 Essential Skills You Need To Master To Become A Successful Freelance Copywriter

I often hear the following lament from people starting out in copywriting; ‘I am a good writer, so why haven’t I got more clients?’. On the face of it, it’s a valid enough point. However,

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Meet the Godfather of Public Relations (And Discover Why Adults Love Pokémon GO!)

So, who am I talking about here? Nope. It’s not George Creel…or Walter Lippmann for that matter. And it’s not Ivy Ledbetter Lee or Edward Bernays (Sigmund Freud’s nephew funnily enough!).

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