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Category Archives for Social Media

6 Great Website Copywriting Examples (And Why They Work)

Have you ever wondered why some websites just draw you in, make you linger on their page, read the blogs, capture the elusive ‘know, like and trust’ holy grail and…oh…compel you

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6 Essential Skills You Need To Master To Become A Successful Freelance Copywriter

I often hear the following lament from people starting out in copywriting; ‘I am a good writer, so why haven’t I got more clients?’. On the face of it, it’s a valid enough point. However,

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Meet the Godfather of Public Relations (And Discover Why Adults Love Pokémon GO!)

So, who am I talking about here? Nope. It’s not George Creel…or Walter Lippmann for that matter. And it’s not Ivy Ledbetter Lee or Edward Bernays (Sigmund Freud’s nephew funnily enough!).

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