We’ve all been there. When you come across an online post and are absolutely glued to it from start to finish…but aren’t sure exactly why. When this happens, there’s a good chance you’ve
Read moreHe was the original seer of self-help who not only inspired millions, but also had a clever technique to kickstart the creative process and come up with mind blowing ideas. Do you know who I am talking
Read moreNowadays it seems like copywriters are constantly being encouraged to use ‘power’ words, ‘emotional trigger’ words and ‘charisma’ words in all their copy. But why? It seems it’s to ensure
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