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Are you putting all your eggs in one basket?
I wasn’t sure whether it was a conspiracy, treachery, or just plain unkindness.I could have even been witnessing a rave!As an intrepid copywriter
Read more12 Questions to Ask Yourself Before Creating Content for LinkedIn
Recently, there have been a few posts on LinkedIn suggesting that the best way for people to get eyeballs on their content is to be bold, not boring. But
Read more9 Powerful Brand Storytelling Archetypes (with Examples)
There are generally nine main archetypes in storytelling that dominate any plotline. You only need to watch the latest blockbuster movie or read a
Read moreYour Freelance Business Review Checklist
Not surprisingly, the end of the year is an ideal time to review your small business operation for the past twelve months and gear up for Q1 of the new
Read more7 Types of Client To Avoid (If You Want To Get Paid On Time)
Not getting paid on time (or at all) is every freelance copywriter’s nightmare. Not only is it inconvenient, time-consuming and stressful, but it
Read moreCopywriting 101 – What Is Framing and How to Use It
Let’s talk about framing. The good, the bad, and the ugly! Framing is an incredibly powerful copywriting technique we see almost every day but don’t
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