10 Logical Fallacies You Should Know and How to Spot Them
A logical fallacy is an error in reasoning or a false assumption that might sound impressive but proves
Continue readingHow to Conjure Up Utterly Compelling Email Subject Lines (That Get Opened)
Email headlines (aka subject lines) are THE single most important thing in email marketing. Want to
Continue reading3 Simple Psychological Hacks to Make Your Copy More Compelling
I often think the perfect copywriter is part researcher, part creative, part thick-skinned oddball
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