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How to use the ‘Tree of Trust’ in your copy
Do you make it easy for your readers to find their way back to you? Do you give them what they want and expect? Can they feel ‘safe’ with what you offer them? Let me explain what I’m
Read morePersuasive language tricks and how to recognise them
I am sure you already know that words have power. And that the language we use can ‘literally’ change our world. But how? Here’s a ‘slick’ example. What do you think of when
Read more7 Things You Need to Know About AI Copywriting Tools
Let’s face it.With the plethora of AI products on the market, it’s not surprising that many of us face the tyranny of choice when it comes to choosing the right one to help our business.So many tools
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