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Cognitive Biases – 7 Common Types of Bias and How to Spot Them

“Your mind constantly seeks proof that will confirm your beliefs. If you have negative beliefs, your mind will seek to prove those negative thoughts. If you have positive beliefs, your mind will seek

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6 Ways To Spot Propaganda

The propagandist’s purpose is to make one set of people forget that certain other sets of people are human. Aldous Huxley Propaganda is one of the most evil and despicable forms of

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Conspiracy Theory 101 – An Introduction to ‘Conspiro-Lingo’ for Beginners

If you haven’t taken the Red Pill gateway drug and fallen down the ‘Rabbit Hole’ yet, don’t worry; there’s still time and many rabbit holes for you to explore. 🐇 But what

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How to use the ‘Tree of Trust’ in your copy

Do you make it easy for your readers to find their way back to you? Do you give them what they want and expect? Can they feel ‘safe’ with what you offer them? Let me explain what I’m

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Persuasive language tricks and how to recognise them

I am sure you already know that words have power. And that the language we use can ‘literally’ change our world. But how? Here’s a ‘slick’ example. What do you think of when

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7 Things You Need to Know About AI Copywriting Tools

Let’s face it. With the plethora of AI products on the market, it’s not surprising that many of us face the tyranny of choice when it comes to choosing the right one to help our business. So many

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