Category Archives for Writing
Persuasive language tricks and how to recognise them
I am sure you already know that words have power. And that the language we use can ‘literally’ change our world. But how? Here’s a ‘slick’ example. What do you think of when
Read moreThe AI writing tool that saves time, improves your writing and slays the flashing cursor.
Ever get stuck halfway through writing that urgent email, but end up staring at the flashing cursor because you can’t find the right words?Or you try to write a captivating blog post, but everything
Read moreThe 7 Principles of Alchemical Copywriting
‘Words and magic were in the beginning one and the same thing, even today words retain much of their magical power’ ~ Sigmund Freud It can be easy to surmise that alchemy is just an old fashioned pseudoscience,
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