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How To Come Up With Innovative Ideas For Your Business With This Clever Formula

He was the original seer of self-help who not only inspired millions, but also had a clever technique to kickstart the creative process and come up with mind blowing ideas.

Do you know who I am talking about?

His name was Earl Nightingale.

His special formula was:

Combination, Adaptation, Substitution and Re-arrangement

Here’s how it works.


Consider new ways of combining things to come up with something different, cool and innovative. Think of the Swiss Army Knife or Iphone for inspiration!


This works by adapting something that works well in one area on some other problem entirely. Think the Shinkansen Bullet Train, the nose of which mimics a kingfisher’s beak.


This is about changing one thing for another less obvious ‘thing’. Just as someone on a healthy diet might swap ice cream for yoghurt or fries for a salad. Just because something already works well, it doesn’t mean something else won’t work even better!


This is all about re-looking at what you already do, and playing around with it to make it even better. Turn it upside down, inside out, place it somewhere else. You get the picture.

Can you think of ways you can you apply this process to your own products, services or life?

It might just make you a fortune.


Helping to identify what makes you stand out from the crowd forms part of The Persuasive Copy Revelation Method© – our 9 point action plan specially developed to take your copy from unconvincing to utterly compelling. To learn more schedule a free discovery call.

About the Author Eleanor Goold

Eleanor Goold is owner and founder of Kreativ Copywriting a forward thinking and friendly writing, copywriting and content creation service. She also has her own blog where she provides business owners with smart ideas, copy tips, and blogs about the art of storytelling. She is co host of The Anti-Social Chat Show and is also the creator of The Utterly Compelling series of online courses at

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