Discover How To Flourish As A Freelancer Doing The Work You Love!

Learn how to attract clients, avoid the Freelancer 'feast or famine' cycle and successfully grow your business



Let's face it.

Freelancing can be tough.

Especially when you are just starting out.

On top of everything else you have to figure out:

  • What systems and processes should you have in place?
  • What should you include in your written agreements as a bare minimum?
  • How do you write proposals and handle sales calls?
  • In fact, how do you get clients in the first place? 

And just as importantly...

How do you manage them once you've got them?  

Not to mention the thorny issue of what and how you should be charging. (Because let's face it, it seems everyone else is charging waaaay differently to how you had in mind.)

And let's not start on the clients who ghost you or the non-payers.  

What's more, there is another harsh truth that no one wants to talk about...

And it's this:

Getting clients has little to do with how good you are at your job. 


It doesn't matter if you are a phenomenal photographer, a great graphic designer or a marvellous marketing pro...

No matter how talented you are, it’s NEVER going to guarantee clients.

Or ensure you are going to make the money you think you deserve.

And why not?

Because being good at what you do is simply not enough to cut it as a successful freelancer.

You also need to know how to build, market and manage a business. 

But for most freelancers, running a profitable business doesn't come naturally.

We are too busy honing our skills and doing our ‘thing’. 

And in any event, once potential clients see what we can do, the money will come rolling in, right?


If you are just starting out on your freelance journey or are struggling with your business, this important message is for you.

Hi, I'm Eleanor Goold, the founder of Kreativ Copywriting.

I know what it is like to run a freelance business. The highs and lows, the blood, sweat and the tears. 

Not only have I set up and run my own business (and all the challenges that entails) but I also created and managed a popular Facebook community for freelance copywriters where the same freelance challenges came up again and again.

You see, when I started out I assumed, like most people new to freelancing, that having a marketable skill was the main component of success.

What I didn't know was how to properly market that skill, attract the clients that were suitable for me and all the other essentials you need to have in place to run a successful freelance business.

It was an extremely steep (and tough) learning curve.

I know from personal experience what it’s like:

•     Not getting paid on time
•     Not getting paid at all and the clients doing a runner
•     Marketing to everyone – and getting no one
•     ​​Working for free (YES. FREE) and receiving zero benefit in return
•     ​Being overworked, underpaid and undervalued
•     Not having a crumb of work for months on end (that one nearly broke me)

And many other quite frankly scary experiences that I would never wish on anyone.

And that includes you.

These are just some of the challenges facing freelancers in today's competitive market.

And it's not getting any easier.

Imagine then, for just a moment, if you could...

Discover how to attract your ideal clients who are suited to you and aligned to who you are and what you do

Avoid the feast or famine cycle many freelancers go through;

clients one minute, none the next

Have effective systems and processes in place to ensure your business runs as smoothly as possible

I am sure you'll agree that all this would not only make you feel more confident but would ensure your freelance business runs a lot more smoothly (and profitably), right?

The Utterly Compelling Freelancer Online Course has been put together to teach you all this and more.

I created and developed this course based on my experience, the countless conversations I have had with other freelancers as well as coaching sessions.

This means you can not only learn from my mistakes but also discover how to build your own successful freelance business doing the work you love.

Take a look at what's covered:

The Utterly Compelling Freelancer 


• How to build the right foundations for your freelance business from the get-go

• The key things you need to know before you even start freelancing

• How to identify your USP, brand and niche
• How and where to find your ideal clients
• How to effectively deal with client calls and follow-ups
Essential systems and processes you need to ensure your business runs as smoothly as possible

Contracts and proposals – what to cover

The Freelancer Toolkit - what you need to successfully run your freelance business
• Pricing - what and how you should charge and clients to avoid if you want to get paid

• Upwork and other online job boards - including sample proposals
• Tips and strategies for marketing yourself both online and offline
• Effective strategies to build your audience and grow your business
• Sales funnels, email marketing and case studies
• How to boost your business going forward by
 packaging your passion



  • Invaluable templates, checklists, proposals and prompts
  • A LIVE one-to-one consultation call PLUS
  • 'Real world' exercises at the end of each section that you can do at your own pace

The course is video based so you can also listen to it like you would your favourite podcast There are also downloadable PDF worksheets for the exercises.

You can take a sneak peek at the curriculum by clicking on the button below.

If you are starting out freelancing or your freelance business is not working out as you had hoped – this is the course for you!

And the best thing?


At this price it really is a no-brainer

But before you decide to buy, let's take a look at whether this course is right  for you or not



This course IS for you if:

  • You are looking to kickstart your freelance business and are willing to put in the time and effort
  • You are open to new ideas and willing to try out strategies that could supercharge your business
  • You are passionate about what you do and want to HELP others with your services
  • You want common sense advice from someone who has experienced the highs and lows of freelancing but who doesn't preach that their way is the ONLY way

This course is definitely NOT for you if:

  • You are looking for a get rich quick strategy
  • You are not willing to apply and try the strategies recommended in the course
  • You are looking for 'secret' freelancing tips to make you a 6 figure freelancer overnight (hint: there are no secrets and success rarely happens overnight)
  • You want to take a course from an 'online guru' and rigidly apply their dogma


How are the live coaching sessions conducted?

I am not a freelance copywriter, is this course for me?

Is there a time-frame for completion?

Does the course guarantee I will get more clients

Why is the course so affordable?

Do I have to complete all the lessons in a chapter to move on to the next section?

Why should I take action now?

  • By taking action now you will be able to benefit from the discount offer PLUS the 15-minute live coaching call which is only available on a limited basis
  • Unless you take positive action when it comes to your business, things will most likely stay the same or at worst, stagnate and eventually fail
  • Investing in your personal growth and your business is the 'secret' to growth and prosperity
  • What is the real cost to you of putting this off? Only you can answer this question but according to Albert Einstein:

“The definition of insanity is doing the same thing over and over again, but expecting different results”

My Pledge To You

  • I am not going to promise that you will earn 6 figures or magically manifest your dream lifestyle. No yachts, fancy cars or swimming pools. I am going to give it to you like it is
  • I am always on hand to answer any questions so you will not be on your own
  • I can't make you a freelance rock star but I can provide you with the tools you need to build a stage and attract your own  raving fans and ideal clients
  • When the price increases (normal price $199) this will not affect my pledge or service to you

But...don't just take my word for it:


Digital Marketing Consultant

"Many course creators like to tout that their way is the only way - not Eleanor. In this course you will not only get clear on what you can be doing to be a successful freelancer, but also understand the many avenues you have open to you to build your business going forward. The course is extremely well-structured and the exercises ensure you are on track and put into place what you have been learning."

Introductory Price: What You Need To Know

This course is targeted specifically at people new to freelancing or those who find themselves struggling in the freelancer feast or famine cycle.

It is has been deliberately priced so it is affordable for freelancers just starting out who haven’t got $$$s to spend on expensive courses that promise the world...but teach you precious little about what it's like actually running a business.

You can align your strengths and passions and run a profitable freelance business doing the work you love. And this course will show you how!

What other people are saying about The Utterly Compelling Academy courses


Wow - what a comprehensive course - excellent value for money! I love the way it is broken down into  smaller sections so I can pick up a few more tips when I have 10 minutes to spare! The worksheets are particularly useful for prompting me to think about my own writing and  also to pay attention to other copy and how it is written. 
So much helpful content - thank you!

Jean Fleming - Coach

The Utterly Compelling Email Copywriter & Storyteller


If you want to improve your effectiveness on LinkedIn, I recommend taking The Utterly Compelling LinkedIn Content Creator Course. The course taught me how to create content specifically for LinkedIn. 

Since applying Eleanor's advice my reach and engagement have skyrocketed. This, in turn, has helped me find new clients and copywriting work

Jenny Lucas - Freelance Copywriter
The Utterly Compelling LinkedIn Content Creator


Taking The Utterly Compelling Email Copywriter Online course is a no-brainer for anyone who wants to up their email copy game.

Practical challenges and peer support, that reminds us that the best way to learn is just to get on a do it!

Rebecca -  Copywriter & Scriptwriter
The Utterly Compelling Email Copywriter & Storyteller

About Your Course Creator

Eleanor Goold is the founder of Kreativ Copywriting, a successful copywriting, coaching and consulting business.  

She is co-host of The Anti-Social Chat Show and the Kreativ Conversations podcast.  Eleanor created The Utterly Compelling  Academy, a series of online courses to pass on her knowledge about freelancing, copywriting, content creation and marketing.