I don’t know if you are familiar with Terry’s Chocolate Orange?
But if you aren’t, here’s a quick run down:
Firstly, it doesn’t actually belong to Terry.
Terry’s Chocolate Orange is an orange shaped ball of chocolate (orange flavoured of course) which is separated into segments just like a real orange. It was originally made by Terry’s, a British confectioner and chocolate maker in the 1930’s.
Its clever marketing sees it wrapped in an orange skin patterned wrapper, and part of the fun of it is in the opening. The segments are stuck together in the middle, so you need to tap it on a surface first to get the segments to fall apart.
Or ‘tap it and unwrap it’ as the marketing slogan went.
If you want to stand out from the crowd, one of the best ways to do so is to highlight something you do well, but in a different or more appealing way…something that makes you unique.
You don’t have to necessarily have a different product or service than your competitors, you just need to sell the benefits and get noticed for them in a more compelling way.Highlight something you provide that others don’t. Click To Tweet
Or highlight a different aspect which is of benefit to your customers.
‘Tap and unwrap’ your own unique selling point (USP).
What’s your apPEELing USP?
Helping to identify your USP forms part of The Persuasive Copy Revelation Method©, our 9 point action plan specially developed to take your copy from unconvincing to utterly compelling. To learn more schedule a free discovery call.
Eleanor Goold is owner and founder of Kreativ Copywriting a forward thinking and friendly writing, copywriting and content creation service. She also has her own branded website EleanorGoold.com where she provides business owners with smart ideas, copy tips, and blogs about the art of storytelling. She is co host of The Anti-Social Chat Show and is also creator of The Utterly Compelling Email Copywriter online course.