We’ve all been there.
When you come across an online post and are absolutely glued to it from start to finish…but aren’t sure exactly why.
When this happens, there’s a good chance you’ve just stumbled into the ‘bucket brigade’!
The bucket whaa?
You heard right. It’s a term used by some copywriters and it refers to a method of keeping the ‘flow’ going in copy by adopting a conversational tone.
Just like you’d pass along a bucket of water via a human chain to put out a fire. With this technique you are ensuring your reader reads the first line…
and then the next
and the next
and so on.
Do you see where we are going with this?
You’ve probably come across it before? It is also known as the ‘grease slide technique’.
They are connector words or phrases employed by a writer to keep the reader focused on the content.
You know the score.
Words and phrases such as:
But that’s just part of the story.
You see, by making use of the bucket brigade in your copy, you will not only keep people reading and lapping up all your content, but you’ll also get them to stay on your website for longer.
Imagine what that does for your SEO.
Sounds good, right?
Here’s another thing.
You can apply them anywhere in your copy too. You can use them as an opener, in mid-conversation or even close on.
And the best part?
It’s easier than you think 😉
Why not give it a go!