Engage, Captivate And Motivate Your Audience With Irresistible Emails That Resonate And Get Them To Take Action!

Have you ever wondered how some people seem to be able to effortlessly write compelling emails to their list?

How they continuously come up with engaging headlines that hook their readers and get them wanting more?

How they seem to have an endless supply of great stories that get their readers to take action?

If you have ever sat down to write to your email list and wondered: 

'WHAT should I write about?' and just as importantly 'HOW do I go about writing something that will resonate with my list AND get them to take ACTION?'

Then this course has been created with YOU in mind.

The Utterly Compelling Email Copywriter & Storyteller

Everything you need to know to write utterly compelling emails to your list using the art of storytelling!

But before we begin, you may be wondering...
What exactly is storytelling and why is it so important to your business?

It's a good question!

In short, storytelling is a key element in writing engaging and compelling emails to your email newsletter subscribers.


Because stories are universal. We have been telling stories around campfires since time began.

We find them simply irresistible

Who doesn't love a compelling story?

Stories allow us to connect with our audience; to 'attract our tribe'. 

What's more, powerful stories work on key universal psychological primal emotions; sadness, fear, love, anger…and many more.

The magic of storytelling is not some arcane secret known to a select few. It can be your key to unlimited success too, once you learn how to do it well. 

Stories can help us effectively 'sell' our product or service. To storySELL!

So what has storytelling got to do with your business? 

The answer is: everything.

This course shows you how you can effectively apply storytelling techniques to your email copy to get your readers to take action, how to get your emails opened  in the first place...and much more!

On this course you will learn:

  • The art of storytelling and how to best apply this to your email copy
  • How to effectively use anecdotal stories in your emails
  • The importance of the language you use alongside persuasive language and NLP inspired copywriting tips
  • How to craft compelling email headlines (that get opened)
  • All you need to know about email marketing jargon including autoresponders, salutations, CTAs, segmentation, email frequency and lots more
  • List building tips including ideas for lead magnets
  • PLUS Bonus tips

The course also comes with email examples and self-study exercises to make you an effective and utterly compelling email copywriter

Is this course right for you?

This course is for you if:

  • You have ever struggled on what to write about to your list
  • You want to nurture and grow your email list 
  • You want to engage, captivate and motivate your readers
  • You want to learn about the art of storytelling and persuasive writing, and how to apply this to your emails
  • You want to know the best practices when it comes to email marketing
  • You want a course you can access anytime and anywhere, that you can do at your own pace

This course is definitely not for you if:

  • You don't want an email list to grow your business and generate leads
  • You don't want to use storytelling to engage and motivate your audience
  • You already have a great copywriter who crafts your emails for you 
  • You have consistently high open and engagement rates and don't want to improve upon them 
  • You take the view that 'if it ain't broke then don't fix it'
  • You don't like text based courses.

Frequently Asked Questions

I've heard email marketing is dead. Is this true?

I only have a small list, will this course work for me?

How long will the course take?

How is the course structured?

Is there tutor support?

What will I learn?

How much does it cost?

Why is the course so affordable?

What is the refund policy?

What other savvy business owners are saying:


I’ve spent a fair amount of money on copywriting courses…and got bored quickly. Not so with Eleanor’s Utterly Compelling Email Course.

And here’s why.

Storytelling. Imagine you have to take a lecture in/on a dry topic (for me that would be Physics). Well, guess what? I’d take that lecture if Eleanor gave it. Because through her teachings she weaves in stories which helped me retain what I learned. It gets even better. She teaches you how to bring the effective element of storytelling into your copy.

After taking this course, I became an analogy junkie (she teaches a great way to make analogies on the fly). I created an Analogy Prompt Tool based on what Eleanor taught me on this course. I am also no longer paralysed with writer’s block when it’s time to write.

But! That’s not all. There are many other techniques that Eleanor teaches in the course, the analogy one just happens to be my favourite. I was lucky enough to be an early adopter of this course, and I’ve been delighted to receive more and more lessons over the last few months.

The fact that you’re reading this means you’re looking for a course that will get to it and help you write copy that will compel your readers to take action. You’re in the right place!

Tara-Tamiko  - Digital Marketer


Wow - what a comprehensive course - excellent value for money! I love the way it is broken down into  smaller sections so I can pick up a few more tips when I have 10 minutes to spare! The worksheets are particularly useful for prompting me to think about my own writing and  also to pay attention to other copy and how it is written. 
So much helpful content - thank you!

Jean Fleming - Coach


Taking The Utterly Compelling Email Copywriter Online course is a no-brainer for anyone who wants to up their email copy game.

Practical challenges and peer support, that reminds us that the best way to learn is just to get on a do it!

Rebecca - Copywriter & Scriptwriter


With this course you also get a FREE 15-minute call.

Take advantage now while this offer still stands.

The Utterly Compelling Email Copywriter & Storyteller

Everything you need to know to write utterly compelling emails to your list using the art of storytelling!

About the Course Creator

Eleanor Goold is the founder of Kreativ Copywriting, a successful copywriting and consulting service.

She is co-host of The Kreativ Conversations podcast as well as the Anti-Social Chat Show and is often a guest on other industry podcasts. She has a large following on LinkedIn where she produces regular content, and she also runs The Copywriter Facebook Group

Eleanor loves storytelling and crafting compelling emails. She created the course to pass on her knowledge about storytelling, persuasive language and writing effective email copy.

The Utterly Compelling Email Copywriter & Storyteller