If you have ever sat down to write to your email list and wondered to yourself 'WHAT should I write about?' and just as importantly 'HOW do I go about writing something that will resonate with my list AND get them to take ACTION?' then this course has been created with YOU in mind.
The Utterly Compelling Email Copywriter
Everything you need to know to write effective and utterly compelling emails to your list!
Stories are universal.
We have been telling stories around campfires since time began.
All the most famous myths, legends and religious tomes are stories - allegories we are told to bring out the true fabric of who we are, to instil in us a way of living, a dogma, the 'right path' if you like.
The magic of storytelling is not some arcane secret known to a select few. It can be your key to unlimited success too, once you learn how to do it well.
Stories allow us to connect with our audience, to 'attract our tribe'.
This is because powerful stories work on key universal psychological primal emotions; sadness, fear, love, anger…and many more.
We all have stories we can share to help others and at the same time, boost our tribe. Likewise we can make our clients and customers the hero of our story.
There are many ways we can apply storytelling to business today. And storytelling is a key element in writing engaging emails to your email newsletter subscribers.
Stories help you 'sell' your product or service. To storySELL!
So what has storytelling got to do with your business?
The answer is: everything.
As a marketer I pride myself on being excellent at everything I do for my clients. But the one area I always feel I need a constant helping hand is with my copywriting. The Utterly Compelling Email Copywriter Course helps me be more creative with my copy so I am not churning out the same banal copy as everyone else. The essence of this course is in the storytelling. Eleanor not only writes the way I aspire to but she tells a good yarn. In turn, she's shown me how I can do the same using my tone and my style.
Tara-Tamiko Digital Marketer
This is entirely up to you. You can take the course at your own pace and dip in and out when need be. There is no expiry date.
This course has been divided up into three main sections. Each section includes subjects which cover one really important area central to the course's end goal i.e. turning you into an utterly compelling email newsletter copywriter! The main sections are: 'What to Write About', ‘Putting Things Together’ and 'Voice and Language’ plus a bonus section which includes 'Getting People On Your List'.
You can take a sneak peek at the curriculum by clicking HERE.
The art of storytelling and persuasive writing and how to effectively apply it to your email copy
The importance of the language you use (plus NLP tips)
How to apply anecdotal stories to your email copy
How to write compelling email headlines (that get opened)
Email marketing best practices (the course is continuously updated with no upsell)
Info re autoresponders, salutations, Calls To Action, segmentation, email frequency and lots more
Ideas for lead magnets to get people on your list
List building ideas and bonus tips
The course currently costs just $99 for a limited period only. Normal price is $199.
I understand that for some businesses hiring a copywriter may not be part of their strategy or within their budget. However, copywriting is extremely important for any business. This course teaches you how to write email copy taking into account the adage 'if you teach a man to fish he can feed himself for a lifetime'. The price will increase.
The course has been designed to be applicable for any size list. In fact, if you are just starting out and only have a small list, the principles taught on this course are perfect for helping you build your list.
Yes. The tutor is available to answer questions about the course, however it is designed as a self study course. There is also a private Facebook group you are invited to join to ask questions etc and where the tutor shares resources and advises of any updates to the course.
This course has NO upsell.
This means you will benefit from additions and updates to the course at no extra cost.
Take advantage of this deal NOW and learn to become an utterly compelling email copywriter and storyseller!
Eleanor Goold is the founder of Kreativ Copywriting, a friendly writing, copywriting and content creation service. She also has her own branded website and is creator of The Persuasive Copy Revelation Method.
Eleanor loves storytelling and crafting compelling emails. She created the course to pass on her knowledge about storytelling, persuasive language and writing effective email copy.