Repurposing content is an excellent way to make your online content go further (and thus attract your ideal clients) Here is an example of how one piece of content can effectively be repurposed and shared across different platforms.I started out with a post on LinkedIn and repurposed it as follows: Turned into a blog post on my personal blog Made into a video This piece of content will also be used as follows:Video Post natively on my Facebook business page Post on my YouTube channel Add to the blog postSocial Media Post Post on Medium Make into a longer article on LinkedIn Add as a status update on Facebook Repurpose to fit my biz websiteI will then automate it all to be shared on social media platforms as evergreen content.I will add different CTAs (Calls To Action) depending on platform, and rewrite it at some point to 'freshen it up'.I have included a spreadsheet in the download that you can use.The schedule is fairly simple to use, and you may want to adapt it to your own needs.

Note the ‘memes’ section too. You can make powerful sound bites from your content. There is also a column for the URL and any special notes.

The beauty of this is you know the date you shared the content, where and when – so you can automate the content and use it as evergreen content too. I also find when I repurpose content I come up with new ideas and can add to and enhance it.

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