What exactly is copywriting?

Copywriting is the art of creating compelling written content which not only engages the reader but leads them to take action (i.e. most commonly to buy a product).

Or, as we used to call it back in the day; putting together ‘words that sell’.

Usually associated with advertising and marketing, nowadays copywriting can cover anything from effective sales pages to catchy slogans and successful social media campaigns…and much more.

And this is why copywriters are so important to businesses.

It’s not just about words either, but about concepts and ideas.

Think about it.

You could have the best product or service in the world, but if you don’t communicate your offering properly…you may as well pack up and go home.

But wait…don’t go yet…!

Whether it is original and creative content, sales copy or technical writing  you are after, we can help you to tell your story so you can better engage with your clients and make higher conversions.

This is where good copywriting comes in.

In other words, we help to make  you money!

Leaving YOU with time to focus on all the stuff you are good at.

One less thing to worry about, one more problem off your hands!

It just makes sense doesn’t it?

Find out more about our services and how they can benefit your business here.


I am so glad that I found Eleanor to help me with copy for my brand. Eleanor is very quick to respond and has a keen sense of what your brand is about. Her style of writing is amazing. It's like she's been working in your niche as long as you have because she just comes up with the right words and is spot on when hitting the pain points of your target audience.

Wayne Hatter Your WordPress Made Simple
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