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Category Archives for Writing

3 Simple Psychological Hacks to Make Your Copy More Compelling

I often think the perfect copywriter is part researcher, part creative, part thick-skinned oddball loner, and part psychologist.I’m not exactly sure about the ratios involved yet, but I think the categories

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8 Reasons Why Dropping The F-Bomb in Your Copy is a Bad Idea!

  * Warning: This article contains controversial opinions and is unsuitable for people who find it difficult to hold opposed ideas without a total meltdown! There are many things I am not. I am

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8 Types of Client to Avoid If You Want to Get Paid

  One of the worst types of client for any copywriter to encounter has got to be the dreaded debt defaulter. Aside from the fact that you end up not getting paid for your valuable time, effort

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