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Category Archives for marketing

ATTENTION: A Royal Lesson In Persuasion

It’s not often that a copywriter gets to tell an amusing anecdote involving HRH the Queen and provide a good copy tip at the same time. Until now. Okay, so I’ve never actually met her in person

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The Copywriting ‘Red Herring’ You Need to Know About

You wouldn’t think kippered herrings and copywriting had much in common, let alone a good story. But

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7 Myths About Copywriting You Need to Know (Before You Hire A Copywriter)

There is an old saying that the truth will set you free, but first it will make you pretty miserable…or

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