I often hear the following lament from people starting out in copywriting; ‘I am a good writer, so why haven’t I got more clients?’. On the face of it, it’s a valid enough point. However,
Read moreIf there is one thing I am asked time and time again it’s how does someone new to copywriting find work.
Read moreSo, who am I talking about here? Nope. It’s not George Creel…or Walter Lippmann for that matter. And it’s not Ivy Ledbetter Lee or Edward Bernays (Sigmund Freud’s nephew funnily enough!).
Read more