You’ve got a great course, product or service but how do you go about successfully marketing (and selling) it online? This is a perennial challenge for many small businesses and freelancers. Here are
Read moreYou wouldn’t think kippered herrings and copywriting had much in common, let alone a good story. But I know one. And here it is. But first, let’s start with a question. What do consumers really want? It’s
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