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Category Archives for Copywriting

The Copywriting ‘Red Herring’ You Need to Know About

You wouldn’t think kippered herrings and copywriting had much in common, let alone a good story. But

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7 Myths About Copywriting You Need to Know (Before You Hire A Copywriter)

There is an old saying that the truth will set you free, but first it will make you pretty miserable…or

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The Psychology of Cult Branding: How to convert your customers into your tribe

Who in marketing, or business in general for that matter, wouldn’t want to master the art of cult

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