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Category Archives for Copywriting

Meet the Godfather of Public Relations (And Discover Why Adults Love Pokémon GO!)

So, who am I talking about here? Nope. It’s not George Creel…or Walter Lippmann for that matter. And it’s not Ivy Ledbetter Lee or Edward Bernays (Sigmund Freud’s nephew funnily enough!).

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7 Powerful Copywriting Lessons from the Original Granddaddy of Personal Development (Who You’ve Probably Never Heard Of)

Lets face it, these days there are self help gurus and coaches for everyone and everything. They are the easiest thing imaginable to find, there are websites, books, seminars, podcasts and DVDs a plenty.

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12 Herculean Copywriting Lessons You Can Apply Today to Improve Your Copy

In today’s hi-tech, super-fast digital world, it’s all too easy to forget about the past. As copywriters, we need to know what’s happening around us now, keep up to date with all the

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