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Category Archives for Business

How to Write Utterly Compelling Email Subject Lines (That Get Opened)

Email headlines (aka subject lines) are THE single most important thing in email marketing.Want to know why?Because without a good one, no one is going to bother opening your email in the first place.It

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3 Simple Psychological Hacks to Make Your Copy More Compelling

I often think the perfect copywriter is part researcher, part creative, part thick-skinned oddball loner, and part psychologist.I’m not exactly sure about the ratios involved yet, but I think the categories

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8 Reasons Why Dropping The F-Bomb in Your Copy is a Bad Idea!

  * Warning: This article contains controversial opinions and is unsuitable for people who find it difficult to hold opposed ideas without a total meltdown! There are many things I am not. I am

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