You’ve got a great course, product or service but how do you go about successfully marketing (and selling) it online? This is a perennial challenge for many small businesses and freelancers. Here are
Read moreYou wouldn’t think kippered herrings and copywriting had much in common, let alone a good story. But I know one. And here it is. But first, let’s start with a question. What do consumers really want? It’s
Read moreThere is an old saying that the truth will set you free, but first it will make you pretty miserable…or words to that effect. And never is this truer than in business, especially when it comes to
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