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Category Archives for Business

8 Proven Ways To Generate Leads, Attract Your Ideal Audience and Market Yourself Online

You’ve got a great course, product or service but how do you go about successfully marketing (and selling) it online? This is a perennial challenge

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The Copywriting ‘Red Herring’ You Need to Know About

You wouldn’t think kippered herrings and copywriting had much in common, let alone a good story. But I know one. And here it is. But first, let’s

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7 Myths About Copywriting You Need to Know (Before You Hire A Copywriter)

There is an old saying that the truth will set you free, but first it will make you pretty miserable…or words to that effect. And never is this

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