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8 Proven Ways To Generate Leads, Attract Your Ideal Audience and Market Yourself Online

You’ve got a great course, product or service but how do you go about successfully marketing (and selling) it online? This is a perennial challenge for many small businesses and freelancers. Here are

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How a shameful braggart helped me become a better copywriter!

I am ashamed to admit it, but when I was younger, I used to do what I am about to share with you a lot. It wasn’t until I witnessed first-hand someone else doing it to an extreme degree that I stopped. Let

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The Copywriting ‘Red Herring’ You Need to Know About

You wouldn’t think kippered herrings and copywriting had much in common, let alone a good story. But I know one. And here it is. But first, let’s start with a question. What do consumers really want? It’s

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7 Myths About Copywriting You Need to Know (Before You Hire A Copywriter)

There is an old saying that the truth will set you free, but first it will make you pretty miserable…or words to that effect. And never is this truer than in business, especially when it comes to

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The Psychology of Cult Branding: How to convert your customers into your tribe

Who in marketing, or business in general for that matter, wouldn’t want to master the art of cult branding? Really, it’s a bit of a no-brainer. However, to do this successfully first you need to understand

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Apply This One Simple Technique To Get All Your Content Read

We’ve all been there. When you come across an online post and are absolutely glued to it from start to finish…but aren’t sure exactly why. When this happens, there’s a good chance you’ve

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