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Cognitive Biases – 7 Common Types of Bias and How to Spot Them

“Your mind constantly seeks proof that will confirm your beliefs. If you have negative beliefs, your mind will seek to prove those negative thoughts.

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6 Ways To Spot Propaganda

The propagandist’s purpose is to make one set of people forget that certain other sets of people are human. Aldous Huxley Propaganda

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Conspiracy Theory 101 – An Introduction to ‘Conspiro-Lingo’ for Beginners

If you haven’t taken the Red Pill gateway drug and fallen down the ‘Rabbit Hole’ yet, don’t worry; there’s still time and many rabbit

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How to use the ‘Tree of Trust’ in your copy

Do you make it easy for your readers to find their way back to you? Do you give them what they want and expect? Can they feel ‘safe’ with

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Persuasive language tricks and how to recognise them

I am sure you already know that words have power. And that the language we use can ‘literally’ change our world. But how? Here’s a

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7 Reasons Why You Should Outsource Your Corporate Communications to a Good Copywriter

We all know that outsourcing tasks you are not skilled at or simply haven’t got the time to perform properly just makes good business sense. It’s

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