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All posts by Eleanor Goold

6 Ways To Spot Propaganda

The propagandist’s purpose is to make one set of people forget that certain other sets of people are human. Aldous Huxley Propaganda is one of the most evil and despicable forms of

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Conspiracy Theory 101 – An Introduction to ‘Conspiro-Lingo’ for Beginners

If you haven’t taken the Red Pill gateway drug and fallen down the ‘Rabbit Hole’ yet, don’t worry; there’s still time and many rabbit holes for you to explore. 🐇 But what

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How to use the ‘Tree of Trust’ in your copy

Do you make it easy for your readers to find their way back to you? Do you give them what they want and expect? Can they feel ‘safe’ with what you offer them? Let me explain what I’m

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