About this course
On this course you will learn:
Intro to building the right foundations for your freelance business and researching your market
How to build the right foundations for your freelance business and research the market
Your turn to research (plus potential questions you can ask!)
Intro to branding
What is branding and how can you best discover your brand?
Your turn plus brand discovery exercise
Intro to discovering your USP and niche
The pros and cons of having a niche when starting out
What is a USP and how to best identify your USP
Example of some popular USPs to inspire you
Your turn to discover your USP plus formula
Intro to your ideal clients
How to best identify your ideal clients
Client discovery exercise
Intro to client strategy.
Where does your ideal client hang out? Where to best find work as a freelancer.
How to attract your ideal clients
How to best use social media to market your business and attract clients
LinkedIn prospecting and why it is an effective strategy for freelancers
Effective traditional marketing for freelancers
Your turn to put in place your client strategy
How to use the content repurpose schedule and download.
Intro to client calls, proposals and follow up
How to best conduct client calls for your optimum success
Discovery Calls & Free Consults. What are they and should you offer them?
Client proposals & follow ups. Why they are important and what you should include.
Your turn plus client call prompt sheet and proposal template
Intro to job boards and Upwork
How to best use Upwork plus example proposal
More Upwork tips to land a client
Your turn plus sample proposal
Intro to pricing
Pricing strategies for freelancers
Should you display your prices on your website and marketing materials?
Common mistakes to avoid as a freelancer to ensure you get paid
Type of client to avoid if you want to get paid
Your pricing strategy
Intro to essential systems and processes to have in place
The importance of contracts and what to include
Essential systems and processes to have in place so your freelance business runs smoothly
Strategies and ideas for onboarding clients
Must-have tools to run your freelance business
Your turn plus contact checklist
Intro to audience building.
Email marketing for your freelance business
How to best use surveys
Collaboration as a strategy for building your audience
Case studies and testimonials to boost your authority and build your audience
An intro to sales funnels and how to use them to build your audience and get clients
Your turn plus case study template and client questionnaire
Intro to boost your business.
How to package your passion and build your business
Upsells and cross-sells
Build your business going forward