Freelancing
Video/Text

The Utterly Compelling Freelancer

12 Chapters 60 Lessons     

About this course

On this course you will learn:

  • How to attract (and keep) your ideal clients
  • Essential systems and processes to have in place to keep you sane and your clients happy!
  • How to build a profitable business doing the work you love  

We cover:

  • How to build the right foundations
  • How to identify your USP, brand and niche
  • How and where to find your ideal clients
  • Essential systems and processes to have in place (covering client calls, contracts, proposals etc)
  • Pricing - What and how you should charge
  • Marketing yourself both online and offline
  • How to build on your success with intelligent marketing tactics (covering email marketing, sales funnels etc)
  • Effective strategies to further boost your business 

SPECIAL BONUSES INCLUDE:

  • Sample proposals, checklists and templates
  • A content repurpose scheduler you can use to help repurpose your own content across multiple platforms
  • A free consult call

Buy It Now For Just $199 Introductory Offer 

Course Structure

ONLY FOR LOGGED-IN USERS

Build The Right Foundations

Intro

Intro to building the right foundations for your freelance business and researching your market

The right foundations

How to build the right foundations for your freelance business and research the market

Your turn

Your turn to research (plus potential questions you can ask!)

ONLY FOR LOGGED-IN USERS

Branding

Intro

Intro to branding

Branding

What is branding and how can you best discover your brand?

Your turn

Your turn plus brand discovery exercise

ONLY FOR LOGGED-IN USERS

Your USP

Intro

Intro to discovering your USP and niche

To niche or not to niche

The pros and cons of having a niche when starting out

Your USP

What is a USP and how to best identify your USP

Example USPs

Example of some popular USPs to inspire you

Your Turn

Your turn to discover your USP plus formula

ONLY FOR LOGGED-IN USERS

Your Ideal Clients

Intro

Intro to your ideal clients

Your Ideal Clients

How to best identify your ideal clients

Your Turn

Client discovery exercise

ONLY FOR LOGGED-IN USERS

Client Strategy

Intro

Intro to client strategy.

Where to find work

Where does your ideal client hang out? Where to best find work as a freelancer.

How to attract clients

How to attract your ideal clients

Social media marketing

How to best use social media to market your business and attract clients

LinkedIn

LinkedIn prospecting and why it is an effective strategy for freelancers

Offline marketing

Effective traditional marketing for freelancers

Your turn

Your turn to put in place your client strategy

Content Repurpose Schedule

How to use the content repurpose schedule and download.

ONLY FOR LOGGED-IN USERS

Client Calls, Proposals & Follow Up

Intro

Intro to client calls, proposals and follow up

Client Calls

How to best conduct client calls for your optimum success

Discovery Calls

Discovery Calls & Free Consults. What are they and should you offer them? 

Proposals

Client proposals & follow ups. Why they are important and what you should include.

Your Turn

Your turn plus client call prompt sheet and proposal template

ONLY FOR LOGGED-IN USERS

Upwork & Online Job Boards

Intro

Intro to job boards and Upwork

Upwork

How to best use Upwork plus example proposal

Upwork Tips

More Upwork tips to land a client

Your Turn

Your turn plus sample proposal

ONLY FOR LOGGED-IN USERS

Pricing

Intro

Intro to pricing

What And How Should You Charge?

Pricing strategies for freelancers

Should You Display Your Prices?

Should you display your prices on your website and marketing materials? 

Common Mistakes To Avoid

Common mistakes to avoid as a freelancer to ensure you get paid

Red Flag Clients

Type of client to avoid if you want to get paid

Your Turn

Your pricing strategy

ONLY FOR LOGGED-IN USERS

Essential Systems & Processes To Have In Place

Intro

Intro to essential systems and processes to have in place

Contracts

The importance of contracts and what to include

Systems & Processes To Have In Place

Essential systems and processes to have in place so your freelance business runs smoothly

Client Onboarding

Strategies and ideas for onboarding clients

The Freelancer's Toolkit

Must-have tools to run your freelance business

Your Turn

Your turn plus contact checklist

ONLY FOR LOGGED-IN USERS

Effective Strategies To Build Your Audience

Intro

Intro to audience building.

Email marketing

Email marketing for your freelance business

Surveys

How to best use surveys

Collaboration

Collaboration as a strategy for building your audience

Case Studies & Testimonials

Case studies and testimonials to boost your authority and build your audience

Sales Funnels

An intro to sales funnels and how to use them to build your audience and get clients

Your Turn

Your turn plus case study template and client questionnaire

ONLY FOR LOGGED-IN USERS

Boost Your Business

Intro

Intro to boost your business.

Package Your Passion

How to package your passion and build your business

Upsell

Upsells and cross-sells

Build Your Business Going Forward

Build your business going forward

Your Turn

Your turn

ONLY FOR LOGGED-IN USERS

To Your Success!

Intro

Intro to your success! 

Key Takeaway Points

Key takeaway points from this course.

Sharpen Your Saw

The importance of taking time out

Thank You & Resources

Useful resources plus feedback

Your Free Call

Don't forget your free call! 

Pen