About this course
This course is for anyone who wants to learn how to write effective and compelling emails to their mailing list.
If you have ever wondered 'What should I write about?' and just as importantly 'How do I go about writing something which will resonate with my list and get them to take action' then this is the course for you!
You will also learn:
The course comes with email examples and self-study exercises to make you an effective and utterly compelling email copywriter.
You will also have access to a private Facebook Group where you can discuss any topics related to the course and ask questions.
Who is this course for and how does it work?
Let's get this one thing out of the way.
Are you sitting comfortably? Then let’s begin...
Follow Your Bliss
A short video.
Your turn to start telling stories.
How to use anecdotal storytelling in your email copy.
A couple of exercises to sharpen your anecdotal abilities.
Other things to write about.
How To Use Your Dreams To Write Better Stories
Headlines: The Power of Emotions
Your turn to hone your headline writing talent.
Greetings & Salutations
Time working on making your greetings as warm as possible.
Segmentation, timing and the ‘from’ field.
Five tasks to improve your segmentation skills
Layout, Length and Open Rates
Your turn to start testing your email lists.
How many times should I email my list?
Ways to make you a better judge of (email) time.
Two tasks to make you Take Action.
Three exercises to make you more adept at autoresponders.
The Importance Of The Language You Use
Your turn to mind your language.
Tone Of Voice
Your turn to get the right tone of voice.
Time for some email body building.