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The Utterly Compelling Email Copywriter & Storyteller

6 Chapters 34 Lessons None

About this course

Who is this email course for?

This course is for anyone who would like to learn about email newsletter copywriting.

 It covers storytelling and putting together engaging copy to captivate your reader. 

It also includes NLP inspired techniques, email marketing fundamentals (such as autoresponder sequences, email frequency, dealing with unsubscribers and how to get people on your list in the first place), plus many other essential little gems.

You may have heard the old aphorism; 'the money is in the list'. Well, actually the real truth is that the money is only in your list if you use it right.

How does the course work?

Each chapter contains a different lesson about aspects of email copywriting. 

At the end of each section, you will also be set some tasks to do at your own pace. 

There is no mandatory requirement for you to complete any of the tasks or exercises in this course, but they have been designed especially for you to learn, so the more you do, the more you will get out of the course.

Your free call

You also have the option of a free 15-minute live call with me to go over any elements of the course. To get the most out of this call, it is better to have completed approx 50% of the course.

Email me at to book your call.

Course Structure

Enrolled Students Only

Welcome 2 Lessons

How does this course work?

Who is this course for and how does it work?

First things first

Let's get this one thing out of the way.

Enrolled Students Only

What To Write About 9 Lessons

The Art of Storytelling

Are you sitting comfortably? Then let’s begin...

Good Enough for Star Wars

Follow Your Bliss

Storytelling – Your Turn

Your turn to start telling stories.

Anecdotal Storytelling

How to use anecdotal storytelling in your email copy.

Anecdotal Stories – Your Turn

A couple of exercises to sharpen your anecdotal abilities.

Other topics

Other things to write about.

BONUS: How To Use Your Dreams To Write Better Stories

How To Use Your Dreams To Write Better Stories

Enrolled Students Only

Putting Things Together 15 Lessons



Headlines: The Power of Emotions

Headlines: The Power of Emotions

Headlines – Your Turn

Your turn to hone your headline writing talent.

Greetings & Salutations

Greetings & Salutations

Greetings – Your Turn

Time working on making your greetings as warm as possible.

Segmentation, timing and the ‘from’ field

Segmentation, timing and the ‘from’ field.

Segmentation: Your Turn

Five tasks to improve your segmentation skills

Layout, Length and Open Rates

Layout, Length and Open Rates

Open Rates: Your Turn

Your turn to start testing your email lists.

How many times should I email my list?

How many times should I email my list?

Email Frequency: Your Turn

Ways to make you a better judge of (email) time.

Call To Action: Your Turn

Two tasks to make you Take Action.

Autoresponder Sequences

Autoresponder Sequences

Autoresponders: Your Turn

Three exercises to make you more adept at autoresponders.

Enrolled Students Only

Voice and Language 4 Lessons

The Importance Of The Language You Use

The Importance Of The Language You Use

The Importance Of Language: Your Turn

Your turn to mind your language.

Tone Of Voice

Tone Of Voice

Tone Of Voice: Your Turn

Your turn to get the right tone of voice.

Enrolled Students Only

Bonus Section: Getting People On Your List 2 Lessons

List Building

List Building

List Building: Your Turn

Time for some email body building.

Enrolled Students Only





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