About this course
Who is this email course for?
This course is for anyone who would like to learn about email newsletter copywriting.
It covers storytelling and putting together engaging copy to captivate your reader.
It also includes NLP inspired techniques, email marketing fundamentals (such as autoresponder sequences, email frequency, dealing with unsubscribers and how to get people on your list in the first place), plus many other essential little gems.
You may have heard the old aphorism; 'the money is in the list'. Well, actually the real truth is that the money is only in your list if you use it right.
How does the course work?
Each chapter contains a different lesson about aspects of email copywriting.
At the end of each section, you will also be set some tasks to do at your own pace.
There is no mandatory requirement for you to complete any of the tasks or exercises in this course, but they have been designed especially for you to learn, so the more you do, the more you will get out of the course.
Your free call
You also have the option of a free 15-minute live call with me to go over any elements of the course. To get the most out of this call, it is better to have completed approx 50% of the course.
Email me at email@example.com to book your call.
Are you sitting comfortably? Then let’s begin...
Follow Your Bliss
A short video.
Your turn to start telling stories.
How to use anecdotal storytelling in your email copy.
A couple of exercises to sharpen your anecdotal abilities.
Other things to write about.
How To Use Your Dreams To Write Better Stories
Headlines: The Power of Emotions
Your turn to hone your headline writing talent.
Greetings & Salutations
Time working on making your greetings as warm as possible.
Segmentation, timing and the ‘from’ field.
Five tasks to improve your segmentation skills
Layout, Length and Open Rates
Your turn to start testing your email lists.
How many times should I email my list?
Ways to make you a better judge of (email) time.
Two tasks to make you Take Action.
Three exercises to make you more adept at autoresponders.