Copywriting
Video/Text

The Utterly Compelling Email Copywriter & Storyteller

6 Chapters 34 Lessons

About this course

This course is for anyone who wants to learn how to write effective and compelling emails to their mailing list.

If you have ever wondered 'What should I write about?' and just as importantly 'How do I go about writing something which will resonate with my list and get them to take action' then this is the course for you!

You will also learn:

  • The art of storytelling and how to effectively use this in your emails
  • The importance of the language you use
  • How to write compelling headlines that get opened
  • Email marketing best practices (the course is continuously updated)
  • Ideas for lead magnets to get people on your list
  • Plus lots more

 

The course comes with email examples and self-study exercises to make you an effective and utterly compelling email copywriter.

You will also have access to a private Facebook Group where you can discuss any topics related to the course and ask questions.

Buy It Now For Just $199 $99! 

Course Structure

Enrolled Students Only

Welcome 2 Lessons

How does this course work?

Who is this course for and how does it work?

First things first

Let's get this one thing out of the way.

Enrolled Students Only

What To Write About 9 Lessons

The Art of Storytelling

Are you sitting comfortably? Then let’s begin...

Good Enough for Star Wars

Follow Your Bliss

Storytelling – Your Turn

Your turn to start telling stories.

Anecdotal Storytelling

How to use anecdotal storytelling in your email copy.

Anecdotal Stories – Your Turn

A couple of exercises to sharpen your anecdotal abilities.

Other topics

Other things to write about.

BONUS: How To Use Your Dreams To Write Better Stories

How To Use Your Dreams To Write Better Stories

Enrolled Students Only

Putting Things Together 15 Lessons

Headlines

Headines

Headlines: The Power of Emotions

Headlines: The Power of Emotions

Headlines – Your Turn

Your turn to hone your headline writing talent.

Greetings & Salutations

Greetings & Salutations

Greetings – Your Turn

Time working on making your greetings as warm as possible.

Segmentation, timing and the ‘from’ field

Segmentation, timing and the ‘from’ field.

Segmentation: Your Turn

Five tasks to improve your segmentation skills

Layout, Length and Open Rates

Layout, Length and Open Rates

Open Rates: Your Turn

Your turn to start testing your email lists.

How many times should I email my list?

How many times should I email my list?

Email Frequency: Your Turn

Ways to make you a better judge of (email) time.

Call To Action: Your Turn

Two tasks to make you Take Action.

Autoresponder Sequences

Autoresponder Sequences

Autoresponders: Your Turn

Three exercises to make you more adept at autoresponders.

Enrolled Students Only

Voice and Language 4 Lessons

The Importance Of The Language You Use

The Importance Of The Language You Use

The Importance Of Language: Your Turn

Your turn to mind your language.

Tone Of Voice

Tone Of Voice

Tone Of Voice: Your Turn

Your turn to get the right tone of voice.

Enrolled Students Only

Bonus Section: Getting People On Your List 2 Lessons

List Building

List Building

List Building: Your Turn

Time for some email body building.

Enrolled Students Only

EXTRA BONUS TIPS 2 Lessons

Congratulations

Congratulations

Feedback

Course Feedback

Pen