Check out our list of 6 ‘smart’ reasons not to hire a professional ‘wordsmith’ to help your business.
1 Because everyone knows how to write
Right? It’s what we learn at primary school for Chrissake!
I mean, any Tom, Dick or Harriet can put together a compelling sales letter that might make people want to buy your product and dramatically increase sales. In fact, anyone with an ounce of sense could put together interesting and useful content on your website to engage your readers.
And, from what I can make out, even your dog could successfully manage your Facebook marketing campaign nowadays; it’s all just selfies and cats with moustaches anyway.
Whatever next? Perhaps we’ll employ professionals to put together CV’s or edit books (but seriously, why bother when I could just get my friends or family to read it?).
What is the world coming to?
2 Because all you need is SEO
It’s right what they say you know.
Just make sure your content is chock full of keywords that people typically search for and bingo!…you will have people flocking to your site in droves.
And naturally once they get there they will simply lap up all the SEO content on your site. It will be like a feeding frenzy at the zoo, so I am told.
Nobody comes to my site to really read anything or get valuable content, it’s not what it is there for; my website is all about me and my products.
And as for providing visitors with useful reports and information or even eBooks, why would you give away interesting content for free anyway?
SEO alone rules man!
3 Because writers are prohibitively expensive
Some writer had the absolute cheek to quote me a few hundred quid the other day just for writing a couple of lines that, quite frankly, I could have written myself if I had the time, the idea, done the research, gained the years of experience and had the marketing expertise.
I mean, seriously? Where do these guys get off? I have to eat and pay my bills too you know.
Even more bizarre, I heard about some copywriter charging a few grand…for writing a sales letter?
Okay, so the company for whom they wrote the letter had a massive increase in sales, but even so a writer getting paid that kind of dosh just for one letter?
It’s a mugs game if you ask me.
4 Because your product speaks for itself
My products do what they say on the tin. I think I heard that phrase somewhere. Kinda stuck with me and I really like it, so I like to apply it to my own goods and services.
Anyway, enough of all that, most of my clients I get from referrals, word of mouth…I don’t need a writer to help me…I mean, with what exactly? Social media? Not my thing… and everyone walking around nowadays with their heads stuck to their smartphones…what are they doing?
That’s not how I choose to relax; I like to get home of an evening and chill out in front of the TV with my feet up.
I actually get a lot of my ideas from visuals, you know, catchphrases from ads etc. Watch a lot of YouTube too.
And none of that is scripted.
5 Because this is the way we have always done it
I am a firm believer in ‘if it ain’t broke don’t fix it’. For example, I have been getting the same results by doing the same thing year in year out.
It’s not going to improve doing things any differently. Okay, so I have never employed a writer to help me with anything or tested this theory, because quite frankly, nobody knows my business like I do.
Some people don’t really even understand what I do, or how my services can help them. Bonkers isn’t it. To think, here I am with a valuable product that can really help other people, yet even after all these years people still just don’t get it.
But then most geniuses weren’t really discovered until they were dead.
6 Because advertising doesn’t work
I get plenty of spam emails and people trying to sell me stuff through the post and online, to be honest, none of it makes much of an impression on me.
So clearly it’s all a big waste of time.
The sort of stuff I like are those hilarious viral emails. I get great enjoyment sending them round to all my mates on email or via social media (not that I use social media of course because that’s mainly for teenagers and stuff) but yeah, some of it is brilliant isn’t it?
It’s not like the majority of it is selling anything is it? It’s just a bit of harmless fun.
In any event advertising, brand strategy, marketing…whatever you like to call it, is all completely overrated if you ask me.
So nope, I don’t need a writer. It will be business as usual for me 😉