Neuro-Linguistic Programming (NLP) is the science of human performance, thinking and communication initially developed by two academics (Richard Bandler and John Grinder) in Santa Cruz, California in the 1970s at the peak of the ‘Human Potential Movement’.
NLP inspired copywriting is, as the name suggests, inspired by some of the founding principles of this science.
At its essence NLP inspired copywriting is about using language to influence and persuade in a positive way. A key component of NLP is the power that language has to make changes to people’s values, beliefs and actions.
At Kreativ Copywriting we utilise the linguistic elements of NLP (such as the Meta Model) and employ them via embedded commands, pattern interrupts, tag questions and persuasive language patterns etc, to subtly but powerfully give our copy and stories deeper meanings and make them more persuasive.
We recognize how powerful words and language can be especially at a sub conscious level!
We favour subtle and persuasive language over shouty showy sales copy.
To learn more grab our free guide and learn how to delve deep into the mind of your target audience with our 16 powerful NLP copywriting hacks.