12 Herculean Copywriting Lessons You Can Apply Today To Improve Your Copy

In today’s hi tech, super fast digital world it’s all too easy to forget about the past. As copywriters

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Unleash The Power of The Muses and Boost Your Persuasive Writing Skills

I strongly suspect that on the very same day in history someone had the first ever ‘creative spark’

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Pop Goes the Weasel Word! Top 6 Vague and Meaningless Words and Phrases Advertisers LOVE!

For those of you who don’t know what a ‘Weasel Word’ is let me take a moment to enlighten

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