10 Logical Fallacies You Should Know and How to Spot Them

A logical fallacy is an error in reasoning or a false assumption that might sound impressive but proves

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How to Conjure Up Utterly Compelling Email Subject Lines (That Get Opened)

Email headlines (aka subject lines) are THE single most important thing in email marketing. Want to know

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3 Simple Psychological Hacks to Make Your Copy More Compelling

I often think the perfect copywriter is part researcher, part creative, part thick-skinned oddball loner,

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